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Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

Fri, 17 May 2013 15:55:09 -0700

MarketingProfs: Wherefore Art Thou, J. Peterman? The Quest for Social Engagement

Social Optimization Pushed Through Compass Labs Addition

Thu, 16 May 2013 15:55:09 -0700

Biz Report: Compass Labs: Social Optimization Pushed Through Compass Labs Addition

Rich Media and Social Media: A Match Made in Marketing Heaven

Wed, 15 May 2013 15:55:09 -0700

ClickZ: Rich Media and Social Media: A Match Made in Marketing Heaven

Compass Labs’ Social Advertising Optimizer Aims To Boost Facebook ROI

Wed, 15 May 2013 15:55:09 -0700

AllFacebook:Compass Labs’ Social Advertising Optimizer Aims To Boost Facebook ROI

Compass Labs Announces “The Social Advertising Optimizer” for Enhanced Facebook ROI and Customer Acquisition

Wed, 15 May 2013 05:15:00 -0700

Press Release

Compass Labs Announces “The Social Advertising Optimizer” for Enhanced Facebook ROI and Customer Acquisition

CLIQ Ads Manager Customers Can Now Effectively Optimize Campaigns Based On Multiple Real-Time Objectives

SAN JOSE, CA – May 15, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced “The Social Advertising Optimizer,” a dynamic campaign enhancement solution that allows marketers to achieve specific user conversions and increased ROI from their Facebook advertising efforts. The solution strategically and automatically manages bids and ads in real-time to achieve a variety of campaign goals, including content engagement and direct response. Its ability to adjust campaign parameters based on multiple weighted actions per campaign allows advertisers to achieve fine-tuned, Facebook-specific marketing goals, as well as more effectively tie Facebook conversions to ROI through customer acquisition.

The Social Advertising Optimizer is available as either a stand-alone solution or integrated into CLIQ Ads Manager. Together, the solutions quickly identify and optimize campaigns according to best performing ad placement, targeting and creative combinations based on an advertiser’s given objectives. This ability to rapidly pinpoint and tailor creative and targeting strategies in real-time is the key to successfully generating conversions and ROI in a cost-effective and timely manner. On average, Compass Labs clients leveraging The Social Advertising Optimizer have experienced a 17% decrease in conversion costs at conversion rates superior to those achieved by display retargeting solutions. And, with the release of the Social Advertising Optimizer, campaign enhancement via CLIQ Ads Manager is now highly automated, significantly reducing operator expenditure across large-scale campaigns.

“The Social Advertising Optimizer revolutionizes traditional optimization models by enabling marketers to achieve maximum ROI based on multiple weighted campaign objectives, all with minimal operational interference,” said Compass Labs co-founder and CEO Dilip Venkatachari. “Advertisers can now optimize their strategy to garner very specific desired actions both on and off social, making this is a huge step in the evolution of Facebook as a customer acquisition platform.”

Facebook’s CPA bidding system optimizes ad delivery based on single Offer Claim, Link Click or Page Like actions; the Social Advertising Optimizer goes beyond this to support multiple Facebook actions, including shares, comments and photo views, and enables enhancement for multiple simultaneous objectives at both the campaign and ad levels, across desktop and mobile. The Social Advertising Optimizer also works in conjunction with Compass Labs’ recently announced Conversion Tracking and Measurement Solution by optimizing for customer acquisition and post-conversion behaviors such as spend and usage levels, helping to identify and enhance the lifetime value of customers.

For more information about Compass Labs’ CLIQ Ads Manager and Social Intelligence platforms, visit http://www.compasslabs.com. To sign up for a free 14 day trial of the Compass Labs CLIQ Social Intelligence platform and instantly get access to rich brand, audience and content intelligence to guide owned, earned and paid social media strategies, please visit: http://compasslabs.com/socialintelligence/

About Compass Labs:

Compass Labs applies science to social media marketing with two platform solutions for brands and agencies: CLIQ Ads Manager and CLIQ Social Intelligence. CLIQ Ads Manager takes the guesswork out of social media advertising and replaces it with sophisticated campaign management tools, analytics and insights. CLIQ Social Intelligence enables marketers to monitor and measure their social presence, while gaining rich audience and content intelligence to guide owned, earned and paid media strategies. Headquartered in San Jose, CA, Compass Labs was founded in 2009 by industry veterans and scientists. Investors include New Enterprise Associates (NEA), Presidio Ventures, Triple Point Capital, Jim Clark and others. For more information, please visit www.compasslabs.com, follow @compasslabs on Twitter or like us on Facebook at www.facebook.com/CompassLabs.

Two Releases Aim to Simplify Mobile, Social for Brands

Mon, 13 May 2013 15:55:09 -0700

BizReport: Two Releases Aim to Simplify Mobile, Social for Brands

Doubleday Combines Geocaching and Facebook to Boost Sales 23% for John Grisham Book

Thu, 09 May 2013 15:55:09 -0700

MarketingSherpa: Doubleday Combines Geocaching and Facebook to Boost Sales 23% for John Grisham Book

INFOGRAPHIC: Battle Of The Sexes On Facebook

Wed, 08 May 2013 15:55:09 -0700

AllFacebook: INFOGRAPHIC: Battle Of The Sexes On Facebook

Facebook Platform Industry News

Tue, 07 May 2013 15:55:09 -0700

InsideFacebook: Facebook Platform Industry News

Battle Of The Sexes: The Battle Of The Ages Rages On

Tue, 07 May 2013 15:55:09 -0700

MediaPost: Battle Of The Sexes: The Battle Of The Ages Rages On

Facebook Marketing Partnership: Compass Labs, ShopIgniter

Mon, 06 May 2013 15:55:09 -0700

AllFacebook: Facebook Marketing Partnership: Compass Labs, ShopIgniter

Compass Labs and ShopIgniter Join Forces to Increase Customer Engagement and Advertiser ROI Across Facebook

Mon, 06 May 2013 15:55:09 -0700

The Wall Street Journal: Compass Labs and ShopIgniter Join Forces to Increase Customer Engagement and Advertiser ROI Across Facebook

Compass Labs and ShopIgniter Join Forces to Increase Customer Engagement and Advertiser ROI Across Facebook

Mon, 06 May 2013 05:15:00 -0700

Press Release

Compass Labs and ShopIgniter Join Forces to Increase Customer Engagement and Advertiser ROI Across Facebook

Precisely Targeted Rich Media Posts Boost Advertiser Success and Customer Loyalty

SAN JOSE, CA – May 6, 2013 – Compass Labs, the leading social marketing platform powering ads and audience intelligence, today announced its partnership with ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers. The alliance combines Compass Labs’ actionable audience insights and unique interest targeting capabilities with ShopIgniter’s innovative social rich media campaigns to effectively reach, engage and convert desired Facebook audience segments at scale. Marketers can now efficiently deploy and optimize highly relevant and interactive placements across mobile and desktop to stimulate product discovery, lead generation, audience engagement and brand awareness.

ShopIgniter enables advertisers to go above and beyond Facebook marketplace ads by creating a variety of rich media posts featuring video carousels, photo slideshows, lead generation, product showcases, and more to captivate and engage audiences. Real-time audience and content insights gleaned from Compass Labs’ CLIQ Social Intelligence platform – including users’ favorite celebrities, top TV shows, topics of interest and more – work to guide content strategies and rich media creatives, as well as build targeting personas. Rich media campaigns are then managed via CLIQ Ads Manager. Within CLIQ Ads Manager, interest cluster targeting, automated budgeting, conversion tracking and comprehensive reporting capabilities allow marketers to effectively measure results, optimize rich media performance and fast-track conversions.

“We are thrilled to team up with ShopIgniter,” said Compass Labs co-founder and CEO, Dilip Venkatachari. “Combining the interactivity and customizability of rich media with Compass Labs’ actionable audience insights and effective campaign management and optimization tools presents marketers with an unprecedented opportunity to dynamically showcase their offerings, build customer relationships and achieve maximum ROI.”

”As we enter the second phase of social media marketing, brands are asking important questions about how they can best reach and monetize the social media audiences they have amassed,” said Matt Compton, ShopIgniter CEO. “That’s why we are so excited to join forces with Compass Labs, bringing brands the ability to couple rich social media advertising campaigns directly in consumers’ social streams with targeted intelligence that really results in a 1+1=3 equation as brands realize the multiplying effects of rich, targeted creative in the social stream.”

Facebook research finds that organic brand posts in the news feed are 16x more likely to be clicked and 10x more likely to be shared, liked or commented on than standard Facebook right column ads. This number mushrooms to 42x in mobile. Compass Labs’ clients experience approximate 40% cost savings and 300% increases in engagement thanks to CLIQ Ads Manager’s unique interest targeting. Adding rich media to precisely targeted newsfeed placements offers ShopIgniter and Compass Labs joint customers an unparalleled opportunity to engage, convert and retain Facebook users.

About Compass Labs:

About ShopIgniter:

ShopIgniter’s powerful social rich media platform enables digital marketing leaders to reach and convert their social+mobile consumers. Innovative brands like Disney, GoPro, Sony Music, Lenovo, Target, Nike and Whole Foods use the Igniter platform to deliver, manage, and measure highly effective social media advertising campaigns in social streams that drive product discovery, engagement and advocacy across networks and devices. Founded in 2009, ShopIgniter is headquartered in Portland, OR. http://www.shopigniter.com@shopigniter